Morgan McKean

made-by-m.org
mo.mckean@gmail.com
LinkedIn
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PROFILE

Brand & web designer with 5+ years building client-facing creative businesses — and a proven track record in sales, business development, and operations.

EDUCATION

California Polytechnic State University, San Luis Obispo, CA

Bachelor of Science

  • Graphic Communication | 2020

Minors

  • Entrepreneurship

  • IT Packaging

University of California, San Diego

Certificate (in progress)

  • Instructional Design

CORE COMPETENCIES

  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Microsoft Office 365

  • Strong design foundation in color theory, typography, layout, and 2D rendering for digital and print

  • Advanced Squarespace development, including custom CSS/HTML implementations and third-party integrations

  • Skilled communicator and collaborator with extensive client-facing and cross-functional experience

EXPERIENCE

BUSINESS DEVELOPMENT ASSOCIATE

Week of the Website | Remote | Jul 2025 – Present

  • Closed 30 deals in first 9 months, generating $98,200 in Q4 2025 and on track to close over $127,000 in Q1 2026

  • Drive client acquisition through discovery calls, proposal writing, and RFP responses — with a strong win rate on submitted proposals

  • Manage and grow the Squarespace Pro Partner program pipeline, leveraging deep platform expertise to qualify and convert inbound leads

  • Create internal tools to streamline business development workflows across the team

  • Producer of of the WOTW Pro Pulse newsletter and quarterly webinars for WOTW Pro Partners serving as an ongoing BD and client retention vehicle

BUSINESS MANAGEMENT CONSULTANT & CREATIVE LEAD

The Design Guild | Remote | Jan 2021 – Present

  • Led an agency creative team to deliver branding and marketing solutions for healthcare, education, and nonprofit clients, launching 15+ successful projects and achieving exceptional client satisfaction.

  • Streamlined workflows with automation tools and project management systems, reducing turnaround times by 30% and boosting productivity.

  • Collaborated with cross-functional teams to integrate modern design trends into campaigns, increasing client retention and satisfaction rates by 20%.

  • Built a streamlined invoice management system, improving budget tracking and resource allocation accuracy.

  • Developed branding and marketing assets across identity, print, and digital — tailored to healthcare, education, and nonprofit audiences

CO-FOUNDER + CREATIVE DIRECTOR

One Stone Design | San Diego, CA | Oct 2020 – March 2025

  • Co-founded and led a boutique design studio, delivering bold branding and web solutions for a range of client types

  • Scaled operations and expanded offerings, achieving 272% revenue growth from $25,000 in 2021 to $93,000 in 2023.

  • Led all client development and creative direction — from initial pitch and proposal through brand strategy, web design, and final delivery

  • Developed a signature branding framework, reducing onboarding time by 25% while increasing client satisfaction.

  • Completed 20+ bespoke branding and web projects, achieving a 95% client satisfaction rate and strong retention.

  • Built long-term relationships through personalized strategies, securing 10+ repeat clients and high-value referrals.

MANAGING PARTNER

Yoga Box Downtown | San Diego, CA | 2024

  • Oversaw daily operations and strategic growth at Yoga Box Downtown, driving membership growth, operational efficiency, and client engagement through data-driven strategies.

  • Increased membership by 100+ members by adding six high-demand classes, optimizing schedules, and personalizing engagement, boosting attendance and community connection.

  • Led a data-driven campaign, achieving a 30% increase in membership conversions within six months through tailored outreach and staff training.

  • Streamlined operations with proactive maintenance protocols, reducing downtime by 40% and enhancing efficiency.

  • Leveraged performance metrics to improve retention, optimize workflows, and increase client satisfaction and revenue.