Morgan McKean

made-by-m.org
made-by-m.org
mo.mckean@gmail.com
mo.mckean@gmail.com
LinkedIn
LinkedIn
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PROFILE

Multidisciplinary designer with 5+ years building creative solutions — with a proven track record in sales, business development, and operations. Brings a systems thinker’s eye to creative work and a designer’s instincts to every client relationship.

EDUCATION

California Polytechnic State University, San Luis Obispo, CA

Bachelor of Science

  • Graphic Communication | 2020

Minors

  • Entrepreneurship

  • IT Packaging

University of California, San Diego

Certificate (in progress)

  • Instructional Design

CORE COMPETENCIES

  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Microsoft Office 365

  • Strong design foundation in color theory, typography, layout, and 2D rendering for digital and print

  • Advanced Squarespace development, including custom CSS/HTML implementations and third-party integrations

  • Instructional design and curriculum development 

  • Skilled communicator and collaborator with extensive client-facing and cross-functional experience

EXPERIENCE

Business Development Associate

Week of the Website | Remote | Jul 2025 – Present

  • Closed 30 deals in first 9 months, generating $98,200 in Q4 2025 and $139,450 in Q1 2026

  • Drive client acquisition through discovery calls, proposal writing, and RFP responses — with a strong win rate on submitted proposals

  • Manage and grow the Pro Partner program pipeline, leveraging deep platform expertise to qualify and convert inbound leads

  • Create internal tools to streamline business development workflows across the team

  • Sole producer of the WOTW Pro Pulse newsletter and quarterly webinars for WOTW Pro Partners, serving as an ongoing BD and client retention vehicle

Business Management Consultant & Graphic Designer

The Design Guild | Remote | Jan 2021 – Present

  • Led an agency creative team to deliver branding and marketing solutions for healthcare, education, and nonprofit clients, launching 15+ successful projects and achieving exceptional client satisfaction

  • Streamlined workflows with automation tools and project management systems, reducing turnaround times by 30% and boosting productivity

  • Collaborated with cross-functional teams to integrate modern design trends into campaigns, increasing client retention and satisfaction rates by 20%

  • Built a streamlined invoice management system, improving budget tracking and resource allocation accuracy

  • Developed branding and marketing assets across identity, print, and digital — tailored to healthcare, education, and nonprofit audiences

Co-Founder & Lead Designer

One Stone Design | San Diego, CA | Oct 2020 – March 2025

  • Co-founded and led a boutique design studio, delivering bold branding and web solutions for a range of client types

  • Scaled operations and expanded offerings, achieving 272% revenue growth from $25,000 in 2021 to $93,000 in 2023

  • Led all client development and creative direction — from initial pitch and proposal through brand strategy, web design, and final delivery

  • Developed a signature branding framework, reducing onboarding time by 25% while increasing client satisfaction

  • Completed 20+ bespoke branding and web projects, achieving a 95% client satisfaction rate and strong retention

  • Built long-term relationships through personalized strategies, securing 10+ repeat clients and high-value referrals