Morgan McKean

EDUCATION

California Polytechnic State University, San Luis Obispo, CA

Bachelor of Science

  • Graphic Communication | 2020

Minors

  • Entrepreneurship

  • IT Packaging

University of California, San Diego

Certificate

  • Instructional Design (in progress)

CORE COMPETENCIES

  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Microsoft Office 365

  • Keen eye for detail with mastery of color theory, typography, balanced layouts, and 2D renderings

  • Deep knowledge of digital and packaging design and output 

  • Proficient in web design principles, HTML and CSS

  • Exceptional interpersonal, collaboration and communication skills

  • Highly organized, efficient at prioritizing tasks and time management

  • Unmatched work ethic and attention to detail

CREATIVE LEAD & BUSINESS MANAGEMENT CONSULTANT

The Design Guild | San Diego, CA | Jan 2021 – Present

  • Led an agency creative team to deliver branding and marketing solutions for healthcare, education, and nonprofit clients, launching 15+ successful projects and achieving exceptional client satisfaction.

  • Streamlined workflows with automation tools and project management systems, reducing turnaround times by 30% and boosting productivity.

  • Collaborated with cross-functional teams to integrate modern design trends into campaigns, increasing client retention and satisfaction rates by 20%.

  • Built a streamlined invoice management system, improving budget tracking and resource allocation accuracy.

  • Designed impactful branding assets across platforms, ensuring alignment with client missions and enhancing the studio’s reputation.

CO-FOUNDER + CREATIVE DIRECTOR

One Stone Design | San Diego, CA | Oct 2020 – March 2025

  • Co-founded and led a boutique design studio, delivering bold branding and web solutions while driving growth, client satisfaction, and efficiency.

  • Scaled operations and expanded offerings, achieving 272% revenue growth from $25,000 in 2021 to $93,000 in 2023.

  • Developed a signature branding framework, reducing onboarding time by 25% while increasing client satisfaction.

  • Completed 20+ bespoke branding and web projects, achieving a 95% client satisfaction rate and strong retention.

  • Built long-term relationships through personalized strategies, securing 10+ repeat clients and high-value referrals.

  • Led creative teams to execute impactful projects, earning client trust and community recognition.

MANAGING PARTNER

Yoga Box Downtown, San Diego, CA | 2024

  • Oversaw daily operations and strategic growth at Yoga Box Downtown, driving membership growth, operational efficiency, and client engagement through data-driven strategies.

  • Increased membership by 100+ members by adding six high-demand classes, optimizing schedules, and personalizing engagement, boosting attendance and community connection.

  • Led a data-driven campaign, achieving a 30% increase in membership conversions within six months through tailored outreach and staff training.

  • Streamlined operations with proactive maintenance protocols, reducing downtime by 40% and enhancing efficiency.

  • Leveraged performance metrics to improve retention, optimize workflows, and increase client satisfaction and revenue.