The Design Guild
A Consortium of Creative Professionals
Objective
The Design Guild is a collaborative design agency founded in 2012 by a team of creative professionals who envisioned a new way of working. As a collective of independent subcontractors, The Design Guild brings together top-tier talent to deliver branding, communication design, and community engagement solutions across industries. We partnered with Founder and CEO Christine Walker to reimagine the brand and create a visual identity that reflects the agency’s collaborative structure, creative excellence, and future-forward mindset. The goal was to design a system and website that showcases the team’s extensive portfolio while reinforcing the sophistication, adaptability, and integrity The Design Guild has built its name on over the past decade.
Process
Collaborating with The Design Guild was unlike any previous branding experience. With our client also being a designer, every step was highly intentional and collaborative. The process began with an in-depth discovery phase where we immersed ourselves in the agency’s structure, evolution, and Christine’s vision for the rebrand. We then developed a clean, flexible brand system, including a refined color palette, typography, three logo lockups, and a multi-use icon. Once finalized, we built a custom-coded Squarespace website tailored to highlight the work while supporting long-term growth. The portfolio section includes a dynamic filter feature, allowing viewers to navigate by project type—ensuring the brand grows fluidly alongside the agency’s creative output.
Solution
The final brand and website quietly elevate The Design Guild, placing full focus on its standout work. Every design decision was made to highlight the quality, breadth, and impact of the agency’s portfolio without overwhelming it with excessive branding. The new identity is both refined and adaptive, giving the agency room to evolve while maintaining clarity and polish. The website functions as a thoughtful digital hub—elegant, easy to navigate, and designed to grow. Our ongoing collaboration with The Design Guild continues to evolve, supporting new creative initiatives as they emerge. This rebrand honors their past, supports the present, and sets the foundation for their continued creative leadership.
Project was done in collaboration with JoJo Stassel through One Stone Design