Creating with Jade
Fashion, beauty & lifestyle illustrator
Objective
Jade is a Filipina artist and illustrator based in Orange County, CA, specializing in live fashion sketches, editorial illustration, and creative projects that celebrate beauty in all forms. Her work champions representation across body types, skin tones, and identities, bringing warmth and inclusivity to the fashion and lifestyle spaces. The goal of this project was to craft a brand identity and website that reflect Jade’s artistry while helping her reach luxury clientele and private event bookings. The challenge was balancing professionalism with her friendly, approachable style—creating a cohesive digital presence that feels like an extension of her sketchbook while positioning her as a standout illustrator in her industry.
Process
Our collaboration began by diving deep into Jade’s creative process, artistic influences, and audience. We used her expertise in color theory, composition, and storytelling to shape a brand identity that felt unmistakably hers. Together, we crafted a warm, approachable aesthetic featuring a refined color palette, elegant typography, and custom elements like Jade’s own handwriting and illustrations. These personal touches added authenticity and character throughout the brand. The website design prioritized clarity and flow, ensuring her portfolio and booking options were easily accessible. Every decision—from layout to visual details—was made to highlight Jade’s unique voice as an artist and guide viewers through her work with ease.
Solution
The finished brand and website present Jade as both an accomplished illustrator and a creative collaborator. The cohesive identity reflects her warmth, inclusivity, and artistic talent, offering an inviting space for potential clients and partners to explore her work. The website serves as both portfolio and booking platform, allowing visitors to seamlessly navigate her services and view her diverse body of illustrations. It invites people into Jade’s creative world while making the process of working with her approachable and engaging. With this platform, Jade can confidently expand her reach, showcase her artistry, and secure new opportunities, all while staying true to her unique, personal style.
Project was done in collaboration with JoJo Stassel through One Stone Design.