Hilary T. Smith

Hilary had strong content and a genuinely distinctive voice — a ghostwriter and book coach for therapists, psychologists, and wellness experts — but the site wasn't built to carry either. I redesigned the Squarespace 7.1 site around a cleaner flow and stronger visual identity, rebuilding the homepage to open with a story rather than a services list, so a visitor feels Hilary's expertise before they even reach the offerings.