web Designer · Visual Thinker · Problem solver
Web design where every choice has a reason.
I'm Morgan — a web designer who builds brand-true, accessible sites for small businesses, and who genuinely enjoys the part where I walk a client through why it works.
My approach
Websites that feel considered — because they are.
Alongside years of brand and web work, I study instructional design — how people take in information, where attention goes, what makes something easy or exhausting to use. It's the same question a homepage asks, so I bring it to every project.
Visual design as function
Aesthetics aren't decoration — they're load-bearing. A cluttered layout spends attention that should be going toward the thing the visitor came to do.
Empathy in both directions
I listen to the business to understand what it needs, and to the person landing on the page to understand how it should be delivered. A site has to serve both to work at all.
Design thinking first
I try not to fall for a solution before I've understood the problem. Empathize, define, ideate, prototype, test — every time, at whatever scale the project allows.
Background
A little about me
I'm a multidisciplinary designer who builds brands and the websites that carry them — responsive, accessible, and built to hold up long after handoff. My work sits at the intersection of visual design, systems thinking, and how people actually take in information: I think about a homepage the way I think about a learning experience — as a sequence of decisions that either help someone get where they're going or get in the way. I'm a Squarespace Gold Partner with a certificate in Instructional Design, and I've designed and shipped client sites across construction, wellness, and professional services, with an emphasis on end-to-end project ownership, presenting design decisions clearly to the people who have to live with them, and craft that shows in the details.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”
― Donald A. Norman