Senior Advocacy Services

Senior Advocacy Services needed to update a legacy identity — built over more than 45 years serving older adults in the North Bay — without losing the trust it had built with that audience. Leading brand and web design through The Design Guild, I developed a custom type suite balancing warmth with professionalism, then rebuilt the Squarespace site around accessibility and legibility for a senior audience, clarifying how two distinct programs, HICAP and LTCO, fit into one unified organization.